Biz Strategy No.1

Even though change is constant in marketing, 2020 shook up the field so dramatically that many marketers are revisiting everything from personas and buyer journeys to brand purpose. Social media briged the gap and kept us connected to family, friends, and the brands we love in the pandemic. [New social rules for marketers] Trend #1 : The race to ROI : Social bridges the gap to a new customer exp..

Businesses have been forced to get a dramatic change in working conditions, especially this with a major B2B focus have been hit hard because many of their clients are also struggling and prospecting for new clients via in person events is a thing of the past. But plenty of B2B and B2C companies have successfully weathered the storm and come out stronger on the other side by deftly changing the ..

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Below are a few reasons explaining why digital marketing is vital for businesses and their growth. Levelling..