Biz Strategy No.1

The global energy industry has been going through significant change in recent years, largely the result of a deepening climate emergency and the push by governments and industry to address the dangers a warming world will present. However, while the technologies are fast becoming commonplace, does the global workforce have the right skills, and what skills will ultimately be needed? Preparing f..

New York may soon benefit from an injection of tidal power into its grid as tidal energy startup Verdant Power installs a half-scale generator in the East River tidal strait. It means for the city's energy mix and it could serve as a test case for other coastal cities. Tidal energy works by converting the movement of the tides, in areas with a significant tidal range, into electricity. This type..

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and marketing sales. To successfully deploy compimentary messaging, every marketer should know the major differences realted to campaign expectations, execution, and measurement. Five important areas of differences between them. 1. Goals and Object..