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Biz Strategy No.1

[Summary] What will shape social media marketing in the second half of 2020?

Main of the article Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown. New data has revealed that the number of global social media users grew more than 10% in the past year. This means that more than half the world's population now use social media. 64% of marketers see social as..
Business Trend 2020. 8. 13. 00:06
[Summary] Should sales enablement play a bigger role in marketing strategy?

Main of the article Sales enablement is changing - the prospect has changed the terms of engagement. Russell Wurth of Showpad gave me his take on how to deliver the sales experience today's customers need. Is sales operations emerging? Russell wurth has led sales enablement for several companies along with working on the product side of a few others. He's learned a few things about the relations..
Business Trend 2020. 8. 12. 00:01
[Summary] Salesforce : Data Will Drive Marketing Agendas In Times Of Uncertainty

Main of the article Salesforce released the sixth edition of its State of Marketing report which revealed that, as technology drives customer expectations, Marketers in the UK have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase. In addition to 5G, online populations and new regulations will bring transformational impacts b..
Business Trend 2020. 8. 10. 22:50
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