The new rules of social media marketing in 2021

 

New rules of social media marketing in 2021

 

 

Even though change is constant in marketing, 2020 shook up the field so dramatically that many marketers are revisiting everything from personas and buyer journeys to brand purpose.

Social media briged the gap and kept us connected to family, friends, and the brands we love in the pandemic.

 

[New social rules for marketers]

 

Trend #1 : The race to ROI : Social bridges the gap to a new customer experience.

Almost all marketers saida that new customers increased their top outcome for social media in 2021, it didn't create the most memorable brands or ensure long-term growth. In 2021, marketers will continue to use social media to meet to equally urgent imperatives : 1) Deliver short-term ROI with targeted performance marketing tactics. 2) Building innovative digital experiences to win long-term loyalty.

 

Trend #2 : Silence is golden : Brands find their place in the conversation.

Many brands made the mistake of trying to capitalise on the increased social media activity, the fact is people primarily wanted to connect with each other, not brands. In 2021, marketers will strive to place more value on content over engagement-passive audiences are still consuming your content.

 

Trend #3 : Way more than OK : A generation ignored by digital marketers booms on social media.

Baby boomers through traditional TV advertising, however, there has been a 66 point increase in baby boomers discovering new brands and products via social media over. Quarter of them are spending even longer on social platforms as a result of the pandemic. In 2021, social marketers will continue to explore this increasingly digitally savvy audience.

 

Trend #4 : Do I know you? Tying engagement to identity give advanced marketers new momentum.

Social data into other systems have confidence in their organisation's ability to accurately quantify the ROI of social media. In 2021, marketers will take steps to bridge the gap between engagement and customer identity by connecting more customer data with social data.

 

Trend #5 : The perils (and promise) of purpose : Bold brands start in the boardroom, not the front lines of social.

Strong CMOs will use the intelligence gathered by social media teams in 2021 to help the organisation adapt to new buyer beliefs and pave a new path to growth that requires balancing the twin demands of building a better business and a better world.

 

In my opinion, Marketing was struggling with the new evolution during the pandemic, it is used to handling changes that they are also adapted again.  Social media is a lot more important to people spending more time at home, it gathers a lot of Big data that brands know where they are right now. It is reason why the most popular studying in S.Korea now is to analyze Big data and learning Python; other computing programs. Social media is getting much stronger, what it means that we have to work harder online to attract customers from new contents, concepts and brands.

 

 

Vocabulary

shook up(shake up) : shocked and upset by an unpleasant experience. 

prominence : the state of being easily seen or well known.

imperative : extremely important or urgent.

capitalise : supply with capital, as of a business by using a combination of capital used by investors and debt capital provided by lenders. capitalize. furnish. provide. supply. render - give something useful or necessary to; "We provided the room with an electrical heater"

engagement : an agreement to marry someone, an agrrangement to meet someone or do something at a particular time

savvy : practical knowledge and ability; adj) having or showing practical knowledge and experience 

integrate : to mix with and join society or a group of people, often changing to suit their way of life, habits, and customs. To combine two or more things in order to become more effective.

 

*refer/Link : econsultancy.com/the-new-rules-of-social-media-marketing-in-2021/

The new rules of social media marketing in 2021 – Marketing Week

* The above is a summary for personal practice.

Thank you for corrections and advice, but please refrain from malicious comments.