Biz Strategy No.1

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Below are a few reasons explaining why digital marketing is vital for businesses and their growth. Levelling..

Main of the article Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown. New data has revealed that the number of global social media users grew more than 10% in the past year. This means that more than half the world's population now use social media. 64% of marketers see social as..

Main of the article Sales enablement is changing - the prospect has changed the terms of engagement. Russell Wurth of Showpad gave me his take on how to deliver the sales experience today's customers need. Is sales operations emerging? Russell wurth has led sales enablement for several companies along with working on the product side of a few others. He's learned a few things about the relations..

Main of the article Salesforce released the sixth edition of its State of Marketing report which revealed that, as technology drives customer expectations, Marketers in the UK have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase. In addition to 5G, online populations and new regulations will bring transformational impacts b..