[Summary] Why Digital Marketing is vital for businesses and their growth?

A lot has been said about how the digital era has been on the rise since the past few years and how it has been revolutionizing the world in its entirety. It is very clear that businesses in the modern economy need digital marketing to compete in a highly competitive business environment. Below are a few reasons explaining why digital marketing is vital for businesses and their growth.

 

Levelling up the business field for small ventures

The good news is that the digital space is equal for all and this paves the way for many small ventures to get into the business field and prove their mettle. They can profit to an altogether another level when they make use of the right digital marketing strategies and obtain a wider reach even on a smaller advertising budget.

 

Easily reaches the target audience

Digital marketing can dissect colossal demographics, reduce them into targeted groups and allow businesses to highly focus on a specific individual; such is the accessibility, digital marketing offers to business owners.

 

It allows reaching people where they spend the most time

Companies can catch the maximum attention of customers who keep searching everything online across their social media handles through the power of digital marketing.

 

It offers personalization

Email marketing businesses can target almost anyone on an individual leveal and also make consumers and target audience more comfortable sighning up fof emails and buying from them.

 

Easily adaptable and scalable

Digital marketing is a boon to not just the large companies, but it is of great use to small businesses as well. Small ventures can choose a daily budget with many display ads, search ads and social media campaigns. It will help them know how much could be the cost of the campaign.

 

GIves the best ROI

In fact, email marketing is considered to give the highest ROI among any other marketing methods. It is said to be a convesion machine.

 

Helps in the integration of marketing with that of mobile technology

Whether it is seaching, buying, selling, or making payments, everything is almost done by mobile phones. Businesses can smartly integrate marketing with mobile technology with the help of digital marketing. 

Effective and correct amount of digital marketing is the need of the hour for unlocking many of its potentials and leading the businesses to exponential growth.

 

 

Vocabulary

era : You can refer to a period of history or a long period of time as an ara when you want to draw attention to a particular feature or qulity that it has. (특정한 성격, 사건에 의해 다른 시대들과 구별되는) 시대

vertical : Sth that is vertical stands or points stratight up. 수직의, 세로의, 종적인, 수직

altogether : You use altogether to emphasize that sth has stopped, been done, or finished completely.

You use altogether in front of an adjective or adverb to emphasize a quality that so or sth has.

You use altogether to modify a negative statement and make it less forceful. 완전히, 전적으로, 모두 합쳐(총), 전체적으로 보아, 대체로

dissect : If so dissects sth such as a theory, a situation, or a piece of writing, they consider and talk about each detail of it. (무엇의 상태를) 해부/분석하다

colossal : If you descibe sth as colossal, you are emphasizing that it is very large.(= enormous, immense) 거대한, 엄청난

demographic : n. The domographics of a place or society are the statistics relating to the people who live there. 인구(통계) 학의

ultimately : finally, after a long and often complicated series of events.(= eventually) / the most important poing in a discussion. 궁극적으로, 결국, 근본(본질)적으로

ROI : Return on Investment 투자 수익률

transaction : A transaction is a piece of business, for example an act of buying or seeling sth. 거래, 매매, 처리(과정)

vicinity : n. If sth is in the vicinity of a particular place, it is near it. (~의) 부근, 인근

 

* refer/Link : https://www.entrepreneur.com/article/354755

Why Digital Marketing Is Vital for Businesses and Their Growth?

 

* The above is a summary for personal practice.

Thank you for corrections and advice, but please refrain from malicious comments.