Biz Strategy No.1

New York may soon benefit from an injection of tidal power into its grid as tidal energy startup Verdant Power installs a half-scale generator in the East River tidal strait. It means for the city's energy mix and it could serve as a test case for other coastal cities. Tidal energy works by converting the movement of the tides, in areas with a significant tidal range, into electricity. This type..

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and marketing sales. To successfully deploy compimentary messaging, every marketer should know the major differences realted to campaign expectations, execution, and measurement. Five important areas of differences between them. 1. Goals and Object..

Even though change is constant in marketing, 2020 shook up the field so dramatically that many marketers are revisiting everything from personas and buyer journeys to brand purpose. Social media briged the gap and kept us connected to family, friends, and the brands we love in the pandemic. [New social rules for marketers] Trend #1 : The race to ROI : Social bridges the gap to a new customer exp..