Businesses have been forced to get a dramatic change in working conditions, especially this with a major B2B focus have been hit hard because many of their clients are also struggling and prospecting for new clients via in person events is a thing of the past.
But plenty of B2B and B2C companies have successfully weathered the storm and come out stronger on the other side by deftly changing the way they engage their client base and generate new business leads.
First, Overhaul your online presence
In 2020, more people than ever before work from home, social media consumption has gone through the roof. Recently, more people on social media are spending longer time so the platforms like YouTube or Instagram surge with activity, it’s time to take a second look at your brand’s online presence. This will involve putting out more regular content that helps to nurture leads and grow your audience.
The bottom line is that if you want successful content, it’s critical to focus on performance, including traffic engagement, the voice of the customer capture, backlinks, online sharing and conversions. With more people working from home than before, it’s also vital to deliver your content earlier in the day as people work shorter hours. Spreading positivity and value are important considerations when ramping up your social media presence.
Second, Host a virtual event
Virtual events stand out as one of the most promising ways to garner B2B leads and help customers see the value your business provides. Zoom and Webinar are the platforms we use, and they are showing us to be able to overcome the limits of social distancing while maintaining direct contact with people and gaining customer trust.
Third, Start retargeting
Retargeting is a strategy used to re-engage prospective customers that have already engaged with your brand. This works by showing these leads follow up adverts when they visit other websites and consume social media, positioning your ad in their feed. Retargeting is a deceptively simple practice that can yield excellent results when done right. It’s more cost effective because it targets leads that have already expressed an interest in your brand. With more people shopping online and browsing than ever before, retargeting is a crisis-proof way to recapture old leads and maximize conversion rates.
In my opinion, those three ways are useful to change the way how companies made the promotions for business before. Many companies have already had lots of big events such as concerts, brand open parties and events offline, while the technology has changed a lot. As what I saw and had experiences online with companies’ events, most of them are almost same features that they showed their products even if the products are not same. It is time to be different and challenge to utilize new technology in their business, not only for the tech companies.
VR and AR have invented a while ago, however, not so many brands or products used its technologies to make their products look better which makes customer want to buy and be a big fan. It might’ve been cause of the cost or some issues, now it’s time to make their own way to get succeed online. People are bored to see a bunch of similar ads on social media, especially they only sponsor to the influencers.
I think if companies check where they are on the internet and realize what they look like by people, they would feel like that it has to be something special to the public. Moreover, after what they are for customers, they can start retargeting for themselves and then they will see the best way for virtual events on social media.
There is no answer around this time because everybody is looking forward to getting the best way to keep going their brands on the internet. All the ways they normally make great money are gone in the global panic, so if any companies want to be ahead in the future, they need to follow three strategies in the article.
* refer/Link :
https://www.entrepreneur.com/article/355525
* The above article is a summary for personal practice.
Thank you for your corrections and advice, but please refrain from malicious comments.